Welcome! We are Natalie and Rob, spouses and founders of Ardent Earth. As long time vegan environmentalists, we created Ardent Earth as the store we wished existed. Even with the rise of veganism and the zero-waste movement, we couldn’t find a shop that shared our belief that both should go hand-in-hand. As Natalie is also living with Atopic Dermatitis and Multiple Chemical Sensitivity, trying to find products suitable for sensitive skin without fragrances and petrochemicals, that also fit our values, proved to be even more difficult.
Our expertly curated collections take the guesswork out of sustainable vegan shopping. All of our products have been extensively researched and vetted to meet our strict guidelines.
Low waste & sustainable
We are producing over 300 million tons of plastic every year, 50% of which is for single-use purposes – utilized for just a few moments, but on the planet for at least several hundred years. More than 8 million tons of plastic is dumped into our oceans every year. (source)
Ardent Earth is committed to eliminating single-use plastics by providing reusable alternatives for many of today's common disposable items. While our priority is stocking plastic-free and plant-based products, some of our items do contain a small amount of plastic. Selected with purpose, all plastic products and packages are free from BPA and phthalates, and they can be re-used and/or recycled.
Vegan & cruelty-free
Each year, more than 100 million animals—including mice, rats, frogs, dogs, cats, rabbits, hamsters, guinea pigs, monkeys, fish, and birds—are killed in U.S. laboratories for biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing. (source)
You may think brands have to be clear about whether their products include parts of animals or their secretions, but sadly, you’d be wrong. It’s a bit of a minefield, and without some prior knowledge, it can be difficult to know what is and isn’t vegan-friendly. Just to add to the confusion, some ingredients which can be derived from plants or animals have the same name - without the source identified (i.e. squalane). (source)
We will never compromise. Animals are not here for us to experiment on, eat, wear, use or abuse in any way. When the Earth has given us every plant and mineral we could possibly need, why resort to cruelty? Not only that, but raising animals requires massive amounts of land, water, energy and food, and contributes greatly to greenhouse gas emissions.
Safe & Healthy
Companies that manufacture personal care products are required by law to list the ingredients they use, but fragrances and trade-secret formulas are exempt. An analysis of the chemical contents of products reveals that the innocuous-looking “fragrance” often contains chemicals linked to negative health effects. Phthalates, used to make fragrances last longer, are associated damage to the male reproductive system, and artificial musks accumulate in our bodies and can be found in breast milk. Some artificial musks are even linked to cancer. And if you've got asthma, watch out-- fragrance formulas are considered to be among the top 5 known allergens, and can trigger asthma attacks. The same kinds of chemicals are often used for fragrances in cleaning products, scented candles, and air fresheners. (source)
Our personal experience with Multiple Chemical Sensitivity led us to this revelation. For Natalie, synthetic fragrances trigger migraines and asthma symptoms. We will never sell products that contain phthalates, artificial musks or “fragrance”. All of our scented products use only 100% pure and natural essential oils, which are clearly listed on the product’s page in case of allergies.
Our ultimate goal is for Ardent Earth to be your one-stop-shop for a sustainable vegan lifestyle. With our expertly curated collections, we take the guesswork out of shopping for your household and personal care needs. No longer will you have to constantly read ingredients labels at your usual ‘eco’ store to make sure they are vegan. And no longer will you have to choose between cruelty-free or fragrance-free.
Along the way so far, we have learned that plastic can be nearly impossible to avoid. Our inclusion of minimal plastic has been consciously thought out. We have also learned that palm oil and palm derivatives do not fit with our philosophy due to environmental and habitat destruction. If you have any questions or concerns about our products or philosophy, please feel free to contact us.
We would like to take this opportunity to acknowledge that our business operates on the Ancestral Traditional Territories of the Ojibway, the Anishnabe and the Mississaugas of the New Credit. This territory is covered by the Upper Canada Treaties. Ardent Earth wants to show respect for Indigenous peoples and recognize the role of treaty making in what is now Ontario.
Welcome to Ardent Earth.